SEO & Internet Marketing

It use to be that larger companies had an unfair advantage on the internet, after all they could afford a much larger advertising budget and much stronger SEO management than their smaller counterparts putting them in the top of the search results each and every time.

It wasn’t until Google realized what was happening, that something started to b done about this unfair advantage. Google realized that the larger businesses were dominating the web and started to brainstorm various ways to give those businesses that were just starting out the same advantages as the larger ones.

The solution that Google, and eventually the other major search engines, came up with is pay per click advertising. Pay per click advertising basically allows a business to pay the search engines money to improve their position in the search engine’s results list. Businesses who choose to use pay per click advertising pay the search engines for every visitor their web site receives from the search engine results list. The more you are willing to pay per click, the higher up in the results list your web site will apply. Pay per click advertising, in conjunction with a web site that contains a large amount of relevant content that is related to the search keywords can help increase your position in the search results significantly, and increase awareness for the business, without the expenses associated with a large advertising effort.

The advent of the pay per click advertising option has finally made it able for smaller business to compete with larger businesses on the internet. In many cases smaller businesses offer better quality products, and better customer service then larger businesses, because every customer is more important to a smaller business, however it was always a challenge for them to compete with larger businesses with large advertising budgets. Now customers are being made aware of all of their options, which allows them to choose the better product, and the better provider, rather then the larger business.

If you own a small business, pay per click advertising is definitely a great way to increase the visibility of your business. When your potential customers are performing a search, through one of the large internet search engines, pay per click advertising increases the odds that they will see your site, which will send more and more customers to you. Just make sure that your small business is ready to handle the sudden influx of customers that pay per click advertising will bring.

There are numerous companies that can assist you with building traffic to your website in order to achieve larger page rankings. For assistance from one of the top companies in the business log onto seo moves at www.seomoves.com.uk.

Link Building

advertising, ecommerce, internet, Internet Marketing, Link Building, Marketing, Search Engine Marketing, Search Engine Optimization, seo, website marketing

Creating backlinks to your site is the primary way of getting it to rank well in Google and other search engines. The more links you create and the better targeted and more authoritative those links are, the better the site will rank. But of course, it’s not quite that simplistic and several factors affect the value of a particular backlink.

Over time Google has highly refined its ranking algorithm and these days it is no longer a case of simply throwing as many backlinks as possible to the target page. In other articles I will discuss many of the factors that affect the quality of the link itself, but in this article I want to focus on the frequency and pattern in which backlinks come into your site and introduce a technique known as link-spreading, or drip-feeding.

Google has a spider that is constantly running and crawling websites looking for new backlinks. It looks at each individual link but it is also monitoring the frequency and source of those links to establish any patterns. Google prefers links that it deems are natural. What is a natural link? As an example, you may have a site about cats and write a post about how to groom your Persian cat in the winter. You might start getting backlinks from bloggers in the cat niche, people might be stumbling your page, bookmarking it at a social site or tweeting it to their followers. These are ‘natural’ links.

These kinds of links look natural to Google because they are generated over a period of time in a fairly random pattern and they are located in different places. Google does not give as much credit to backlinks that look unnatural. For example, social bookmarking is one of the tools in the IMAutomator suite. An individual may have just one favourite bookmarking site but of course there are a great many and IMAutomator allows you to submit your bookmark to all of them. 50 backlinks is better than 1!

However, when creating a large number of links, we don’t want those all to be created at once because Google can see this as an unnatural linking pattern and lower the value of the links accordingly. The answer then, is to spread out those backlinks over a period of time and this is known as backlink spreading or backlink drip feeding and this is the technique that IMAutomator uses.

Are there any downsides to this strategy?

There are pro’s and con’s to just about anything! Another benefit of link building in general is to get a new page or site indexed in the search engines which of course is particularly useful if your website is new. In this situation you may want to create a bunch of backlinks quickly to get your site in the index.

Another possible downside is that you could potentially lose out on the benefit of a hot new trend. This depends very much on the subject of your article. The cat example I used earlier is something that is timeless - there will always be Persian cats that need grooming so this is an article that can sustain the test of time. However if you are writing about something new, such as an event that has just occurred in the news, then you might want more immediate attention. If there is a flurry of links coming into sites on a specific new topic, Google can see this as a hot trend and push the relevant article further up in the rankings for a while.

So how fast should you build your links? This is one of those questions that cannot be accurately answered so with IMAutomator you have the flexibility to choose a link frequency that suits you. If you want a fast submission, you can have all of the backlinks submitted in a single day, or you can spread them out over more time if you prefer. You are in control.

The IMAutomator social bookmarking tool (and new tools will operator in the same way) allows you to pick the number of days to spread your submission when you enter your bookmark into the system. That bookmark is submitted to a number of social bookmarking sites and these will always change around a little bit. Sites come and go sometimes but the database is always updated with fresh sites.

Link Building

Backlinks, Internet Marketing, Link Building, marketing tools, online tools, social bookmarking