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Posts Tagged ‘Internet Marketing’

Six Marketing Propositions Harvard Business School Did Not To Tell You About

July 17th, 2010

If you were to talk with a search engine marketing counselor, they would have certain tips designed to increase website traffic . There are many websites these days are not visible to SERPs. This is important because if you do not have a website which is optimized and shows up in search engine results, you cannot get traffic to your website without having to buy it and this gets expensive.

Search engine marketing services will concentrate upon certain areas of your website: your incoming links, the kind of content you have, and your keywords. These are noteworthy because there are propositions that search engines place great emphasis on when indexing your website. This article will explain those factors and a few others in a brief way.

The first of the six important points a search engine marketing services company will examine is competitive analysis. This is done to see how your website stacks up against the competition along with which companies are in the top ten results and why they are there.

The second element often examined is keyword research. This is used to determine competition for keywords and how you can make sure you are receiving as much traffic for various keywords as you can.

A search engine marketing consultant will then look at your page optimization. Your pages need to be optimized for the various keywords so that your pages will show up in search engine results for different keywords depending upon the content of a particular page.

Search engine marketing services companies will focus upon site usability. This is important because you want your website to be very easy to get around so that your audience is able to find what they are looking for.

After looking into your website, search engine optimization marketing focuses upon off page optimization such as link building. This is important because search engines place heavy emphasis on links because this way fellow site owners link to you because they find your site to be good information for their audiences.

You can also think about using paid search engine marketing such as Adwords. This is an option some search engine marketing consultants will recommend because you can get your website in front of your audience faster than organic search engine marketing optimization efforts.

Can you not see the importance of these progressions if you were a search engine marketing consultant? There are provable steps that must be done to develop a highly successful website and this website covers many of those steps.

Search Engine Optimization

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Expansion Consultant - Importing To Asia- Imports To China

July 13th, 2010

In these monetarily depressing times businesses are looking outside the box for a localized injection of economic stimulus. Banks are hording their bags of government bailout money while the small business owner is forced to fend for themselves. Nothing but doom and gloom seem to infest all aspects of present and near future financial forecasts.

There is, however, a fiscal niche being carved out as we speak by wealthy, aggressive and eager angel investors. Angel investors, private investors, micro ticket investment partnerships and other alternative financing groups are spearheading a global rally to buy into promising mid-size companies from all industry genres. The elements of a viable company prime for investment are solid and realistic growth potential, talented ‘who’s who’ executive staff with the right educational and professional pedigrees, minimal debt, a solid business plan laying out every minute intricacy that could affect growth, financial return and the exit strategy.

Another crucial element that is often overlooked but is a mandatory prerequisite for the SEC regulated exchange of cash for equity is a Private Placement Memorandum. A Private Placement Memorandum takes advantage of three powerful Regulation D Rule exemptions (Rule 504, Rule 505 and Rule 506) these are technical documents that spill the beans to the potential investor. In a PPM all the financial and industry risks are put on the table as well as stock prices, a breakdown of fund raising benchmarks and what the money will be used for etc.

A Private Placement Memorandum can be costly if you hire a law firm to custom author the package for you but there are consulting firms that will do this for as little as $5000.

If you are serious about raising funds for your company you need to add a Private Placement Memorandum to your list of necessary documents to hand off to the investors in order to get the cash you need in an expedient manner. Importing to China, Imported to China and Imports to China

Internet Marketing

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An Honest Rich Jerk Review

July 12th, 2010

There’s nothing that I find more annoying than people who boast about how rich and successful they are just so that they could sell whatever it is they are endorsing.

And they even add phrases that suggest that they’re doing of all of these because they’re very kind and all.

I encountered one very obnoxious sales page just last week. Apparently, the person was selling his e-book which is called the Rich Jerk.

To prove that he was indeed a big shot, he had pictures of his bank and ClickBank statements all over his website.

I purchased his book right after reading the entire sales page. No, I didn’t believe any of the things that were written. What I was interested in was how he would be able to continue his cockiness throughout the entire e-book.

The mixed reviews concerning the Rich Jerk also made me more intrigued.

The book isn’t miraculously amazing, but I found that it did contain positive material. One section of the e-book that I especially liked was the compilation of some really trusted sources including wholesalers to drop-shippers.

I also enjoyed the entire section about protecting oneself from scammers like verifying real locations of correspondents.

Another issue that I found very helpful was the entire discussion on making money out of wholesale goods. We usually take the buying and selling of wholesale goods for granted but the Rich Jerk includes a number of tips with regards to that.

It also gives out suggestions on how you can make the best out of being a ClickBank affiliate.

Finally, the Rich Jerk also has an entire section on search engine optimization. This was a real delight to read. All the methods that were introduced seemed very unique.

It’s like getting inside information that has been kept from us for a very long time. One example is how you can redirect visitors without causing search engine problems.

Internet Marketing

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Over The Counter Bulletin Board - Taking A Company Public OTCBB And Raise Money Fast

July 11th, 2010

OK, you’re ready to take your company to the next level and your CFO and legal counsel have advised you to go public to raise capital as well as to retain some of those prize employees with stock options and to bait that new sales executive with a signing bonus made up of stock options. You’ve looked into everything from pink sheets to reverse mergers to OTCBB to IPO and you have come to the conclusion you’re going to need to take on investors so that you can afford to follow through with your plan. If you’re lacking the funds to dive right in and start creating your public structure, here is a way that just about any business can afford to go public.

First, get a real business plan. Your business plan needs to sizzle and reel in the investor and clearly paint a picture of your vision to the investor and their advisors. Next, you’ll want to raise an initial round of cash quickly so that you can afford to take your company public without hindering your current company structure with additional ancillary costs. You’re going to need something fast and affective; you should consider having a professionally authored private placement memorandum put together for your company.

If you are trying to go public via OTCBB a Regulation D Rule 504 exemption will suffice, if you are trying to achieve an IPO you’ll need to go with a Regulation D Rule 505 exemption (pink sheets and reverse mergers into shell corps are not very successful in immediate and long term success so I would suggest you stay away from these structures). Build into the PPM verbiage that you are raising an initial round of capital that will be used to take your company public. When savvy investors see that they are investing in a real, viable pre-IPO or pre-OTCBB formation you will see investors climbing out of the woodwork to give you cash if your business concept is sound.

Next you hire the consultants (usually the same firm that wrote your PPM) to start the process of taking you public. On the PPM your Mini/Maxi should allow you to use capital almost immediately to get the ball rolling on your public company. You can count on a solid OTCBB going for between $75k and $250k and an IPO going for $1M+ so have your PPM written accordingly. If you follow the path set forth above you will notice something extraordinary.

The only out of pocket expense you had was for your Private Placement Memorandum (and your business plan if you didn’t have one) and 100% of the capital needed to go public was supplied by greedy investors who are excited to invest because of the quick payoff of their investment when you go public. This process means you can literally take your company public for less than $5,000 (the typical cost of a strategic Private Placement Memorandum. This is a simple, strategic and inexpensive way to get the capital you need for your company quickly, without using your limited financial resources in the process.

Internet Marketing

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How To Go Public - S1 Filing - 15c211 - Form 211 - Turn-Key Strategy For Going Public

July 10th, 2010

For those of you who have reached the point in your company’s evolution where it’s time to take your company public there is often a lot of confusion centering around the services that a corporation needs in order to go public at a solid price, hold it’s position and grow steadily.

The solution is to bring on a consulting firm steeped in a solid history of creating solid corporate foundations so that building on that foundation is simple and streamlined. Below is what you can expect to pay and the services you’ll need for a solid public offering on an exchange like the OTCBB that will help your company eventually qualify for the NASDAQ.

Of course there are many consulting firms out there who will do reverse mergers into public shells or charge $400k+ for the process of going public but the truth is, your company can get a premium grade public offering solutions without having to pay even remotely close to that much.

For a solid, top tier consulting firm to come into your company and provide everything from A to Z, the below is what you can expect to get and pay from reputable consulting sources.

For a full turnkey solution, the costs involved and solutions provided would look something like this: 1. Retainer ($25k to $35k)+ equity distribution 2. Business plan and Private Placement Memorandum authoring 3. Company Valuation by top tier analyst 4. Board of directors selection and evaluation 5. Advisory board selection and evaluation 6. C level executive evaluation and recruitment initiation (if needed) 7. Strategic Alliance search and facilitation 8. First round of funding offered to our investor network (and your investor contacts) 9. PCAOB audit 10. $50k fee from proceeds raised paid to Consultant 11. S1 filed by PCS legal team through SEC comments stage to SEC approval 12. Market Maker attachment, 15c211 filing with FINRA and final payment of $50k is made to Consultant from capital raised 13. Trading symbol issued to company by FINRA 14. Company is up and trading on OTCBB 15. Consultant brings in first phase Investor Relations strategies to create market and trading volume activity 16. National Public Relations strategy begins by having C level executives placed on top tier radio and TV programs as Expert Panel participants for industry 17. Ongoing acquisitions identification, corporate expansion strategies and Investor Relations consulting by Consultant to assist company with growth.

You don’t need to overpay for a service as intricate as going public. Just find a turn-key consultant who understands your company and what you’re trying to achieve and take it from there.

Internet Marketing

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Top Reasons Why Advertising Agencies In Knoxville Rock!

July 9th, 2010

There are many reasons why Knoxville is one of the most interesting places in the US to start up a new business, from its great location in the bustling region of Tennessee through to its large size, as it is the third largest city in the east of this large state. Advertising agencies in Knoxville are useful to many businesses and they are always in demand and with almost 200,000 people residing here; the city really is an ideal place to begin a new business in advertising and marketing.

## It’s Growing!

Knoxville is making great progress lately which is why it makes a great place to kick start a business and with advertising agencies in Knoxville making a huge profit; there can’t be any better business to invest your money into. When there is rapid development, there are shops, malls, stores, companies and hotels growing wild like mushrooms everywhere and all of them depend heavily on successful marketing campaigns to get the word out about their business.

## The City is Huge!

With almost 200,000 residents, Knoxville is the third largest city in the state of Tennessee behind Nashville and Memphis which makes it a huge city to start a business in. And since there are so many different companies searching for an advertising company to promote their business, it is understandable why many businesses would want to make a start in marketing here. Most of the business activities are concentrated in and around the Market Square area but the entire city has a lot of different companies offering different services, and each one is trying to stay on top of their game with a solid marketing plan.

## The World Economic State Is Back To Normal!

The global financial crisis took a toll on many businesses and those businesses that got through the toughest stages and held on now have the opportunity to enjoy the good fortune as US economy is showing many promising signals towards recovery. In order to build back their business, these US businesses will have to do a lot of promotion as well as possess a good marketing plan to get their agencies rebuilt, and to re-grow their business brand. For that they will need the skill of marketing and advertising agencies.

## It Boasts a Vibrant Business Community!

All the businesses that are currently operating in Knoxville seem to be doing very well and there is a generous amount of opportunity for one good advertising company to offer their services to many companies who would like to do better in their business — in order to stay ahead of their competition, of course. And since there are so many different industries and companies to offer their services to, it is a good bet that marketing firms in Knoxville will be highly successful in the near future thanks to the growing customer base they’ll be seeing each day.

Internet Marketing

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Finding The Best Online Colleges In 2010

July 8th, 2010

Deciding to pursue your educational goals can be very validating and exciting, but with the wealth of information out there, it can also be very overwhelming. The best online colleges offer a few particular things that make life in school much easier. Choosing among these factors will also help you find out whether or not your chosen college is accredited or not.

Some colleges are accredited and some are not. This will affect your degree to the point where certain employers will not accept a degree unless it comes from an accredited college or university. If you are only educating yourself for the sake of having a degree, then perhaps this factor is not as important for your personal success. In fact, there are non-accredited college courses you can find online and take on your own time for free, without the benefit of a teacher involved.

Another point to keep in mind is how long you will be remaining at the particular school. Do you plan to transfer out to another college later on? If so, your credits will need to be transferable or all of your completed classes will be considered null and void by any future school counselors. Talking to a counselor first to make sure you can transfer credits from your degree program is something you don’t want to forget.

Working online means that class size is not an issue. What is an issue is the accessibility of the professor and how many ways you can reach him or her. If possible, you might want to check with students currently attending classes to find out how easy they are to reach at any given time. Although online schooling is far from the traditional setting, you can still have the same level of support if it’s a quality university.

Support is huge when it comes from your family and friends, but when it comes from the school as well, then your motivation increases even more. Once you’ve had this kind of support, it’s hard to work without. Check to see if your considered university offers this system, and for how long. For even the best students, getting that phone call once a week goes a long way towards helping you reach your goals on time.

Of course, our main goal after graduating is to find work in our chosen fields. Before making a final choice on a college or university, look into the statistics of their graduates and how many are actually working–as well as how soon they are working. With this support behind you, you will find that navigating the world of employer requirements, resume distribution and interview practices becomes much easier, as a side benefit of years of experience that the college is sharing with you.

Attending school at any age is a big deal, but it’s more of a commitment when you’re older with a family. Finding the best online colleges that fit your goals is an important first step towards reaching a satisfying end to your education dreams. There are so many choices out there that it’s nearly impossible to find one that won’t work with your particular needs; it just takes a little dedicated time to do the proper research.

Internet Marketing

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Chairs Living Room

July 7th, 2010

Choosing the right kind of chair for your living room is essential as it could make or break the room. No matter the amount of thought you put in the whole room, if you miss one portion, that entire thing can break. You cannot, however, ignore the importance of putting chairs in your living room because it is the one piece that can really add spice and style on your room.

Putting chairs will have to involve a lot of care. Make sure that you measure the room and plan the sizes of the other furniture you will put there. Make sure that when all the furniture are in place, not only will everything fit but there will be enough space to move around. Don’t put too much stuff in the room because even if everything is coordinated, it will look too small and uncomfortable.

Make sure as well that the chairs will not dwarf the other items in the room or the other way around.

For some reason, my personal taste leans towards a monotone theme with a few pieces that breaks the look. An example would be the use of all white sofa, white sheets, white pillow, white furniture and then throw in a couple of red, yellow or violet pillows. I sometimes utilize the wall too. Having three sides white and one side red or blue gives the room an automatic life. My favorite remains to be chairs. I go out of my way to look for an interesting chair and I put it in a place or corner with a lamp and small table. I feel like by doing that, I am creating a “story” to the whole room. It becomes more than just a monotonous room, it is a masterpiece. It would be a nice touch if the chair living room you will use really has a story behind it. I remember picking up a piece in Thailand last year. The maker said it was left out by the one who bought a dining set because they only need 5. I took it because I felt it was left out.

Another thing that is good to take into consideration to when choosing chairs for your living room is the amount of effort you will need to put into it to maintain it. You need to regularly clean your living room. I usually clean it twice or thrice a week and then I follow it up with a general one at least once a month. Make sure that the material of the chair that you will be buying is easy to maintain.

Internet Marketing

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Does The Instant Article Wizard Really Work?

July 6th, 2010

Individuals engaged in internet marketing know that there is no other way to generate traffic than to write articles that contain useful information.

This is because people go to the internet to get information and if they don’t get it from your website content; they won’t bother to visit it.

When you are in the business of promoting online products, writing articles will entail that you do a lot of research so that you can come up with articles about things you do not have any idea of.

And then there is the writing process. In its entirety, article writing can be very time-consuming and boring. You can pay someone to do it for you but then that will cut your profits.

So the dilemma now is how to get those articles done. There are a lot of programs that claim to write or rewrite articles using the specific keywords that you want to be used. But more often than not, these articles are only good enough to be read by engines and not by people.

However, there are some software that can actually produce real articles. One software is the instant article wizard which has bee used by a lot of internet marketers for quite a long time now.

What makes this software different from the others is that it can combine the needed research as well as the actual writing of the article to help save time.

Just like what you would do if you were to write these articles manually, instant article wizard will require you to key in the keywords for the article. After which, the program will search the internet for any related ideas on the topic.

Whatever this search comes up with will then be used to write the articles form introduction to summaries.

A quality article that you produce can gain traffic for years to come which is why a lot of online promoters release articles in a daily basis to be submitted in article directories or posted in blogs.

Writing these articles manually will take a lot of time, which is having a program do it for you can be really convenient.

Affiliate Marketing

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Advantages Of Taking Company Public - Take My Company Public

July 4th, 2010

When the principles of a company make the decision to go public there are many things to take into consideration. First and foremost, trying to wade through the pariah infested waters of the OTCBB, Investor Relations and strategic growth strategies on your own is a guaranteed suicide mission and you’ll fail. Find a consultant who understands your business and has the contacts to create a turnkey solution to take you from public to private and all the other necessities you’re company is going to need to make it.

As part of your consultant pre qualifications here are the niches you’re the consultant absolutely must be well versed in order for your company to succeed with the public offering and a solid trading volume post public. Better yet, here is what you’re going to need so you can measure your questions against this list when qualifying the consultants to see who is the best fit.

First you’re company will need structuring. What I mean by structuring is that you’ll need to put a sturdy skeletal structure together to carry around your corporate bag of bones, an iron clad skeletal structure would consist of: board of directors with esteemed educational and professional pedigrees and proven track records for assisting companies in your particular genre with getting to the next level from the level your company is currently at pre public. You also need powerful strategic alliances that will increase your name recognition and overall market awareness by affiliations with inter-industry powerhouses. Use strategic partners for promotion, expansion, resellers, referrals, service and product brokering, name recognition, and more.

Talk to your accountant about your corporate structure. Delaware C corporations are a sturdy home state for public companies as the states statutes go back to the original 13 colonies and offer optimal protection and case law to support a growing public company. Some oversees companies prefer Nevada for their quick fix to the foreign owned company problem but ask your accountant and attorney to give you the pros and cons. Statutory domicile will be the advantage to the home of your corporation but if you are operating in another state you’ll still need to file locally while the state of incorporation can offer legislative support from previous case law history. Don’t believe that you won’t have to pay taxes if you incorporate in Nevada, this simply isn’t the case. Read up on this and then get the real deal from your attorney.

Every public company needs solid CEO, CFO, COO, Board of directors, Board of Advisors, Strategic Partnerships to start off. Now, when you have the above you need to start working on monetize-able purchase orders and offering net terms to your clients, in other words start building your book of business aggressively by offering credit terms. This will make you a stronger company and when investors see your mountain of purchase orders they’ll be impressed and will be more apt to invest. General signed contracts will typically have too many contingencies to have an impact as contracts are not very enforceable whereas purchase orders are like currency and can be monetized if your company finds itself in a crunch. This shows investors that you’re prepared for the ups and downs ahead.

Now after you’ve gone through the s1 comments with the SEC and the 15c211 has been filed by a market maker with FINRA, let’s assume you have your trading symbol and you’re ready to start selling shares. You are going to need a powerful, expensive, rock solid investor relations and market build strategy. Don’t use a pump and dump house as if you do so you will never recuperate. Instead your IR strategy should include: phone room support for announcing your company to industry insiders to create awareness (not selling stock), solid, opt-in email alerts to seasoned, accredited investors looking for stock in your industry, press releases should go out to announce everything from a new executive hire to an new contract to a new strategic partner and anything else that will give you a reason to notify the public on your company’s growth. Expert panel reviews for your C level executives to talk about the industry as an expert insider promote the company to the masses where they will get to see first hand the massive knowledge you possess about your industry which may prompt listeners to investigate your stock for a potential purchase. Don’t forget about viral publicity through high pr video, social bookmarks, blog entry, articles and the prototypical twitter, facebook, myspace and Linkedin properties.

Going public should be part of an overall strategy for expansion as opposed to having a go to just ‘go public’ to raise money.

Internet Marketing

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