Playing the Field of Global Marketing - FDI International
Financial Destinations Inc. (later FDI International) is a privately operated organization, founded in 2003 and headquartered in Windham, New Hampshire. It was founded by William Andreoli, now CEO and President of the company.
Known in its very first years as a monetary education company, FDI had the reported mission to “Stamp Out Financial Illiteracy Across the Country”. It was one of the businesses that utilized a multi level marketing business model to offer economic education and training. This kind of education incorporated issues like financial obligation, real estate, stock market speculation, cashflow administration - all of these were designed to inform FDI members on their particular way to financial freedom.
Normally, there was an income program attached as well, where by independent FDI representatives could market FDI’s products and services and generate residual income for themselves, as well as teach and guide their particular sales group or organization.
The FDI compensation plan was determined by 3 streams of income: 1 - fast start bonuses, designed to repay FDI distributors for personal product sales activity, that could double with the enrollment of 3 new representatives in any given calendar month; 2 - leadership bonus deals, that were based on the growth of the organization and got bigger whenever another leadership level was achieved; 3- residual earnings, a monthly commission on each member of the team.
The reason we are using past tense here is that the corporation has been subject to significant changes. The owner of Financial Destinations Inc., William Andreoli, has teamed up with Kuba Fabiarz, owner of GIConnect, a 16-year old telecom corporation which is said to have been operating in 62 countries and also to have had more than 800,000 representatives. The result? FDI International, a company that aims to be engaged in 7 areas of telecom, as they state: landlines (home and business), wireless/cell, long-distance, global calls, calling cards, internet and corporate solutions.
Their particular strategy will be to help their buyers save 50% or more on their phone bills. Possessing the international expertise of GIConnect, FDI International is arranging to launch in 60 countries simultaneously. Their main product appears to be the FDIVoice (hands free and service), which enables you to transform voice communications to written messages - so that you’ll be able to avoid text messaging while driving, as well as to make calls or deliver e-mails by using voice commands, or perhaps have your e-mail read to you by means of a voice application. Other solutions comprise affordable smart cell phones for their buyers, that are exclusive to the company, Multi-line voice telephones with world-wide connectivity, VideoPhones with connection to big-screen TV’s or pc monitors as well as free of charge worldwide phone calls between FDI Video Phones. Their future plans include support for calling when travelling via plane. With these kinds of solutions they wish to get a market unequalled before. They also aim to have no taxes on the telephone bills and services, no credit checks and no tying agreements for their services.
With regard to the FDI International compensation plan, it resembles in a number of points the original FDI strategy, but it seems to be greatly improved upon. They are promising now multiple income streams: apart from the already known Quick Start and Double Fast Start Bonuses, a 50% Matching Fast Start Bonus, Advancement Bonuses, 4 levels of Matching Residual Earnings and that is not all.
FDI International is indeed full of promises. Let us see if they can live up to them. As with any new business (and even if the organization isn’t new), you run a number of risks, which is up to you if you wish to assume. One certain thing is, nevertheless, that such an MLM business can not be conducted in the classic fashion. You will need to promote the opportunity on the net, by taking advantage of the power of the web to be able to build up your team, and so as to do this, you have to have excellent online marketing tools and techniques. These aren’t easy to obtain, but not really difficult either, when you locate a competent marketing advisor who is willing to guide you. And if you do get these types of on-line network marketing skills, you can use them in the long run with any other MLM internet business that might peak your interest.
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