What is Attraction Marketing
So, you’ve just launched into or are hunting around for an MLM business or another form of Network Marketing / Direct sales.
What do you do now?
You could try the old school tactics of cold-calling, hassling family members and friends, making lists, the 3 foot rule. But you’ll probably just end up alienating yourself from everyone you know. However there is a new kid on the block these days. Attraction Marketing.
Attraction Marketing? What’s that?
It’s all about magnetically attracting the right people to come to you.
Previously we were all told that everyone is a potential buyer. If you went to party make sure you took some business cards. Don’t enjoy yourself, just spend the whole time hassling people who don’t really care. It simply isn’t true. The sooner you realise the happier your life will be.
Wouldn’t you be better off only approaching people who were actually looking for a business or are interested in making a change in their lives? What if these people approached you first?
Using Attraction Marketing methods, you place yourself around the web so that these people can discover YOU.
Your aim is to put yourself out there and make yourself an expert on a topic of your choice. People will then find you and you will start the relationship by building trust and respect from them to you. They will then see you as someone who can help them gain the personal, financial, or time freedom they have been looking for.
That’s when they approach YOU.
This will put you in a far greater position than if you contacted them first.
The person who makes the initial contact is always going to be in a weaker position. When someone contacts you first, it gives you a position of authority. Making your job much easier. No longer are you trying to convince anyone to join you and your company. You are now interviewing people to see if they are good enough to be a part of your team.
I’m sure you can see why this is such a powerful technique.
The way this all works is by you providing great content.
This is where a lot of people get it wrong. It is not about putting out advertising and sales pitches everywhere you can. That makes you the person making first contact, putting you in the weaker position. You need to put Good stuff, Great stuff, out on the web for people to find that will actually enrich their lives.
Some of you are now thinking that there is nothing you are an expert at.
I gaurantee that you are.
Even if it is “colour variations of Ford’s between 1960-85″; everyone is an expert at something. If you know more about something than most of your family and friends then this will be what you start with.
As you move along you will learn more and be able to provide better and more targeted content.
So grab yourself a cup of coffee, go sit down somewhere quiet and start brainstorming the things you know a lot about.